About FC Austin Elite
Players will come here to compete everyday…
The mission of FC Austin Elite is…
To bring premier level women’s soccer to the Austin area;
To create a platform for female soccer players to grow and develop their game to aspire to play at the next level;
To promote the beautiful game and to inspire young people to lead active and healthy lives;
We are committed to impacting and interacting with our local community both on and off the field.
THE ELITE PHILOSOPHY
The FC Austin Elite soccer philosophy is based on the belief that each player should be afforded the opportunity to compete at the highest level that their ability will allow. The Elite leadership believes in both player and character development and so being involved in the community will be a cornerstone of our franchise.
TOP LEVEL COACHING
FC Austin Elite will always provide its players with the best in coaching and training environments.
TOP LEVEL COMPETITION
FC Austin Elite will participate in the Women’s Premier Soccer League and play against teams all across the country. These matches will feature some of the best players in college soccer from the many elite programs within our region.
TOP LEVEL OPERATIONS
As a fan, you want to make sure you are spending your money to support an organization that is well prepared to manage the gameday experience. Our leadership is committed to producing excellence off the field that matches the expertise on it!
BUILDING A BRAND
Starting any business is a tall chore for those that are committed to doing it properly. Our priorities related to our brand were critical and would set the foundation for everything to follow. Here was our focus in creating the FC Austin Elite brand:
- Embrace key components of Austin’s history;
- Incorporate the South Texas influence Austin has as a global destination;
- Pick colors that convey the lifestyle of the people of Austin, TX.
Next, our focus shifted to developing a strong communication plan. Key to that plan was a dynamic website that would grow as we did. We connected with the great team at Modern Sports Group and they delivered. Key functionality we built into our website are:
- Great graphics to enhance a fan’s experience;
- Key news section so fans always know what it is going on with FC Austin Elite;
- Being able to feature our match schedule, scores, and standings in a user-centered format;
- The ability to sell tickets and merchandise online.
Finally, with our branding in place and our website launched, we we were able to focus more on the field. A great environment was key in creating the kind of experience that fans would want to be a part of. Key factors that went into our operational programming:
- Playing in soccer specific stadiums that are built to feature our sport;
- Walk-up ticketing for those who decide to come to game at the last moment;
- A great surface to help showcase the great players that come to play for the Elite;
- Staffing each event to make sure that our staff to attendee ratio was great for a pleasant day of watching great soccer.
May would see Elite complete final preparations and acclimate a talented roster. Players would arrive from all over the country to join the FC Austin Elite squad. If they only knew the success that awaited them…
June would see the first-ever fleet match held at home here at the Round Rock Sport’s Complex. It would be a well attended match that would result in the first of many wins for the Elite.
July would bring with it great challenges and great stakes to play for.
The final month in the regular season would see FC Austin Elite post a solid 2-1 record. This would result in FC Austin Elite coming in second in the division and going to the playoffs!
The FC Austin Elite Season would see them post an undefeated record at home.
A tremendous accomplishment for any club in any season!
What a squad!
The 2017 FC Austin Elite will certainly go down as the team that got it all started and steered into the right direction. With 22 players rostered over the course of the season from all over the country, the stage is set for the future Elite teams to make their mark.